Factors shaping search and social media content

1.1.45 Describe how different factors influence search results, social media activity streams and content recommendations on the internet

Topics:

social media

Summary

Microcredential
In depth knowledge of how various factors influence search results, Social Media activity streams and content

In depth knowledge of how various factors influence search results, Social Media activity streams and content

Information and Data Literacy
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About this course

Competence Area
Information and Data Literacy
Competence
Browsing, searching and filtering data, information and digital content
Content Type
Youtubecourse
Last Updated
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Instructor

EDITC

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What you'll learn

In this video, we dive into how search engines and social media platforms shape what you see online through complex algorithms. Learn how keywords, user behavior, location, and device personalize search results and feeds, often creating filter bubbles that limit diverse perspectives. Discover the role of metadata, engagement, and sponsored content in prioritizing posts, and why paid content may outrank organic results. Understand system-controlled versus user-controlled personalization and how to navigate these systems critically. By mastering digital literacy, you can make informed choices and better understand the online world.

Learning outcome

1.1.45 Describe how different factors influence search results, social media activity streams and content recommendations on the internet

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