Factors shaping search and social media content

In this video, we dive into how search engines and social media platforms shape what you see online through complex algorithms. Learn how keywords, user behavior, location, and device personalize search results and feeds, often creating filter bubbles that limit diverse perspectives. Discover the role of metadata, engagement, and sponsored content in prioritizing posts, and why paid content may outrank organic results. Understand system-controlled versus user-controlled personalization and how to navigate these systems critically. By mastering digital literacy, you can make informed choices and better understand the online world.