Why search results vary by user

In this video, we explore why the same search phrase yields different results for different people, revealing the role of personalization in search engines. Learn how geotargeting tailors results to your location, device optimization prioritizes mobile-friendly or detailed content based on your device, and search history creates filter bubbles that limit diverse perspectives. Discover how browsers and even incognito mode subtly influence results, and why understanding these invisible filters is key to becoming a critical, informed digital citizen. Compare sources and question results to navigate the unique reality of your search experience.