How search engines work
1.1.26 Describe how Search Engines operate and the various factors affecting the results provided
Topics:
Browsers and search engines
Summary
Microcredential
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What you'll learn
In this video, we uncover how search engines like Google, Bing, and Yahoo work, explaining why some webpages rank higher. Learn the three key steps—crawling, indexing, and ranking—and how algorithms evaluate content quality, keywords, user engagement, and backlinks. Discover the importance of mobile optimization, site security, and AI-driven updates like Hummingbird and RankBrain for relevant results. Master these concepts to navigate search results effectively, optimize content, and make informed online decisions.
Learning outcome
1.1.26 Describe how Search Engines operate and the various factors affecting the results provided
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