How search engines work

1.1.26 Describe how Search Engines operate and the various factors affecting the results provided

Topics:

Browsers and search engines

Summary

Microcredential
Advanced Browsing and Searching the Internet

Advanced Browsing and Searching the Internet

Information and Data Literacy
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About this course

Competence Area
Information and Data Literacy
Competence
Browsing, searching and filtering data, information and digital content
Content Type
Youtubecourse
Last Updated
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Instructor

EDITC

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What you'll learn

In this video, we uncover how search engines like Google, Bing, and Yahoo work, explaining why some webpages rank higher. Learn the three key steps—crawling, indexing, and ranking—and how algorithms evaluate content quality, keywords, user engagement, and backlinks. Discover the importance of mobile optimization, site security, and AI-driven updates like Hummingbird and RankBrain for relevant results. Master these concepts to navigate search results effectively, optimize content, and make informed online decisions.

Learning outcome

1.1.26 Describe how Search Engines operate and the various factors affecting the results provided

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