Organic VS Paid Search Results

1.1.11 Distinguish between organic and non-organic (paid) search results in Google

Topics:

Organic search paid search search ranking

Instructor

EDITC

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What you'll learn

Not all Google search results are the same. Some appear naturally based on relevance, while others are paid advertisements placed by businesses. This video breaks down the difference between organic and paid (non-organic) search results, how Google ranks them, and why each type matters. Understanding this distinction helps you navigate search results more effectively, whether you're searching for information or optimizing a website.

Learning outcome

1.1.11 Distinguish between organic and non-organic (paid) search results in Google

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